Our purpose

Our Innovation

Why Ramen?

Enjoyed by over 5 billion people in a $40B global market, ramen is the most widely consumed packaged food on the market. It is shelf-stable, convenient, and offers one of the highest turnover for retailers. The category is ripe for disruption in a market limited by product differentiation, low retail profit margins, lackluster new product development, and poor consumer perception.

Ramen Evolution: A Nutrient-Rich Upgrade

Ramen

1.0

In its origins, instant ramen 1.0, emerged as a swift solution to food scarcity. Flash-fried, dried noodles combined with robust seasonings provided a speedy, globally embraced meal. However, despite its widespread popularity, Ramen 1.0 comes with its share of drawbacks.

Nutritional Concerns

The convenience of Ramen 1.0 comes at a cost. High sodium and unhealthy saturated fats, coupled with a deficiency in essential nutrients, pose potential health risks. Regular consumption has been associated with obesity, high blood pressure, and heart problems.

Unnecessary Additives

Certain versions include additives and preservatives, like TBHQ, prompting concerns about potential long-term effects.

Wasteful Packaging

Traditional ramen packaging is single-use plastic packaging that exacerbates environmental issues, contributing to waste and pollution.

Ramen

2.0

Acknowledging the concerns surrounding Ramen 1.0, we created an evolved version that retains the beloved traits while addressing nutritional and environmental considerations. Welcome to Chef Woo and Ramen Express – our response to a mindful and delicious instant noodle experience.

Nutritional Enhancement

Ramen 2.0 places a strong emphasis on improved nutritional value. Enriched with plant protein and prepared with healthier cooking oils, it offers a more balanced and nourishing option.

Better Ingredients

Say goodbye to concerns about additives like MSG and TBHQ. Ramen 2.0 is crafted with natural ingredients, featuring organic noodles for an authentic and wholesome experience.

Eco-Conscious Production

Ramen 2.0 leverages reimagined packaging to align with environmental responsibility. Our recyclable paper cups eliminate the need for single-use plastic, reflecting a commitment to a greener future.

Increased Inclusivity

Elevating past Ramen 1.0, Ramen 2.0 redefines what it means to be accessible. Certified vegan, vegetarian, dairy-free, kosher, and halal, it caters to diverse dietary preferences, ensuring everyone can indulge in a flavorful and healthy meal.

Ramen 2.0 is not just an upgrade; it's a commitment to a more responsible, nutritious, and inclusive instant meal.