Our purpose
Our Mission
The Problem
In the USA
1 in 3
people facing hunger are unlikely to qualify for SNAP
13 million
children in the U.S. lack regular access to safe & nutritious food
100%
of US Counties have food insecurity
In the world
828 million
are malnourished
3
billion people globally cannot afford a healthy diet
14.5%
of our global GHGE are attributed to livestock farming
To meet the nutritional needs of our growing population while preserving the health of our planet, we need to find more sustainable and accessible ways of producing products that have adequate nutritional value.
To meet the nutritional needs of our growing population while preserving the health of our planet, we need to find more sustainable and accessible ways of producing products that have adequate nutritional value.
Our criteria for creating products that change the world
Develop products that can be sold at an accessible price
Design meals that are simple to prepare and shelf-stable
Produce inclusive meals that cater to a wide variety of diets
Ensure wide distribution through the largest brick-and-mortar and e-commerce retailers
Develop products that are plant-based to reduce carbon emission
Source ingredients locally and produce products in the USA to minimize environmental burdens from our supply chain
Continue to iterate on products when more sustainable ingredients and methods of production arise
Focus on adding nutritional value in ready-to-eat meals and on-the-go snacks
Remove ingredients from food and packaging that can have negative health consequences
Innovate new ways to get the most nutritional value out of ingredients
Make better-for-you iterations of nostalgic and beloved flavours to help transition consumers to plant-based products
Collaborate with the world's best culinary talent to create unique recipes and product lines
Develop products that can be sold at an accessible price
Design meals that are simple to prepare and shelf-stable
Produce inclusive meals that cater to a wide variety of diets
Ensure wide distribution through the largest brick-and-mortar and e-commerce retailers
